![]() Here’s a different take on vaccine infographics: instead of relying on people icons and illustrations, this infographic makes the most use of data visualization tools by comparing the potential benefits with potential harms caused by Astra-Zeneca to different age groups. By putting the focus on what they care about, this infographic can likely convince young adults to get vaccinated. In 2020, the vast majority of Gen Z who graduated from high school or college did not get to walk across a stage and receive their degree like those who graduated before them. This infographic by the European Centre for Disease Prevention and Control (ECDPC) targets Gen Z by emphasizing two things that are important to them right now-graduation and sports. You can tell that this infographic is meant for both young adults and the older generation (crossing between millennials and baby boomers) whose children benefit from the given information. The visuals are still representative of the youth, but the focus of the infographic is on the text as it answers frequently asked questions related to COVID-19 vaccine for teens and young adults. Notice the heavy reliance on visual use and how the text is very concise, making it easy to get the gist of the infographic at a glance.Īlso from the Commonwealth of Massachusetts, this vaccine infographic takes a different approach compared to the one above. Infographics for this demographic should be short and straight to the point, like this example from the Commonwealth of Massachusetts. The average Gen Z reads a lot of short social media captions. Here are some examples of COVID vaccine infographics targeting Gen Z, millennials and more. Infographics targeted toward a specific demographic work well because they trigger discussions centered on the topic, which spreads between people in that demographic through word of mouth or social media. These stats emphasize the need for vaccine patient education targeted toward these demographics. Return to Table of Contents Vaccine infographics for a specific demographicĪ recent survey by STAT-Harris found that 35% of Generation Z (Gen Z) and 29% of millennials said they would “wait a while and see” before getting vaccinated. ![]()
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